10 E-Mail Marketing Tips

E-mail marketing is an easy and effective way to get in touch with your customers with minimal money spending. It is a great solution for many businesses, however, it requires commitment and a big responsibility. Getting people to hand you over their e-mail addresses is one of the biggest tasks whenever you need to use e-mail marketing. At some point, as a business and a marketing veteran, technology has inspired changes in marketing and hence improving your marketing.

As a newbie in e-mail marketing, going through the wide range of examples of marketing targeted audience. By going through your social media connections and see what your audiences talk about is a great start. Finding good e-mail marketing examples on the internet might be a gruesome task but if you have a clear outline of your business model you will notice that you can come up with an excellent e-mail marketing tips that will help you to feed your customers with good e-mails.

Because of the difficulties of getting good e-mail marketing strategies on the internet, we have 10 e-mail marketing tips that will help you achieve your marketing goal using this marketing strategy.

I. Targeting the right audience.

Whenever a customer receives a newsletter in their inbox maybe what they’ve signed for or not. Is the relevant to the party receiving the e-mail? Targeting the audience that wants to hear from you will work in your interest since the information you need them to get.

Relying on e-mail and newsletter helps a business reach its targeted audience to send information on deals and keep the website visiting updated on important information on the brand. One issue you need to research on is the response you get from sending the e-mails and newsletters. Is this marketing strategy successful? The measure of response from these e-mails is one thing you should be concerned about.

You need to get as much information as you can about your audience. The information can be collected from social media and the website. The information includes:

Interests: The products and services that interest the audience, loyalty coupons, updates on all offers.
Location: The information on location assists in regional marketing and business reach expansion.
Demographics: At some point, the data can be relevant to the product and services offered.

II. Automate but personalize your E-mails.

As a matter of fact, most of the businesses using e-mail marketing do not personalize their mass e-mails they send to their e-mail list. The e-mail marketing strategy is competitive and standing out from the crowd is a good start.

Automated e-mails give way to easy e-mail and timing management. The many automated e-mails sent to the customers becomes successful by personalizing the message included. Automating and personalizing the e-mails sent boosts conversations and this is what you want in a marketing strategy.

III. Provide aesthetically appealing content.

Providing your audience with the content that they want in an appealing manner. A mistake that most marketers make is including irrelevant information that doesn’t have any value to their subscribers. Even when the information is interesting, a subscriber will want to receive something that appeals.

The moment that your newsletter and e-mails are irrelevant to a number of subscribers, the higher the risk of unsubscribing from your e-mail list. Thus make sure that you deliver content that meets your audience’s expectation and even better creative and appealing. In this way, the newsletter keeps the readers engaged and always on the lookout for the next e-mails from you.

IV. Add Animations and Interactive features to the E-mails.

Many people think e-mail and newsletters from businesses are unchanging and, boring. Animated and interactive e-mails and newsletters is an approach that eliminates that mindset. Uninspiring e-mails leaves subscribers bored indeed and this might be a hellhole for your e-mail marketing strategy.

Animated GIFs helps you achieve a level of creativity that inspires your subscribers and helping them understand your business model or any information you need to spread to the audience. Animated GIFs displays your product and services in action.

Once you make your newsletter interactive and add some animation, introduce personalization and segmentation and a call-to-action. Interactive e-mails impel your subscribers to share their thoughts through direct posting to social media platforms.

V. Data regulation and privacy.

As a good marketer, understanding the e-mail marketing data regulations and privacy is a step forward to your marketing endeavors. Privacy policy is something that regulations care about – Contact information included on the e-mail and newsletters from your e-mail campaigns.

Some businesses that subscribe to e-mail marketing are treated as any other individual in that, you can only send them the e-mails and the newsletter if they have directly consented them or bought products from you and did not unsubscribe to your messaging.

VI. Mobile-Friendly.

The rising number of mobile devices was a challenge way back when you couldn’t know how the e-mail looked like on mobile devices. Things have changed and in the past few years, several e-mail clients open their e-mail using their phone.

Making your e-mails mobile friendly is a step that will assist the growth of the e-mail purpose. Mobile friendly e-mails are easily viewed at any time and place and hence it will drive results and engage your subscribers.

VII. Sending E-mails on different days of the week.

Instead of struggling to know which day of the week is best for sending e-mails, a good practice is to send your e-mails on different days. Through the studies done on the best day to send marketing e-mails, all of them show that it depends and most marketers will speculate.

Sending e-mails on the different days of the week is a trial and test and hence it will work for you whenever the best day is for any of your subscribers. A research shows that Tuesday is the peak day for internet traffic. Monday and Friday are meeting days.

On the weekends (Saturday and Sunday), people are not entirely engaged with the content send. Friday might be the best day to send e-mails to some of your subscribers there is a high chance that they are read. However, this does not apply to every subscriber and that is why as a marketer you should try to send e-mails on different days of the week.

VIII. Noticed Subject line.

A subject line is one of the most important features of an e-mail and people judge your e-mail by just looking at the subject line. Some may even not read the e-mail because of uninspiring subject line.

It might seem the smallest part of your e-mail and by making it compelling enough will get your subscribe to read your e-mail on most occasions. It is the first impression that brings a thought to a subscriber’s mind. Making noticeable subject lines for your e-mails will make you stand out in the competition.

IX. Link your Social Media platforms.

Social media platforms carry many if not all of your audiences. Linking a couple of your social media platforms is important because people have their own preferred social media accounts

Social media is a strong tool which helps grow your business, blow up traffic and boost your websites SEO. Whenever your subscribers share you on social media you stand to gain a large number of new audience.

X. Suppressing an unengaged lot of subscribers.

What happens if you keep sending e-mails to a subscriber that does not open and read your e-mail? They take your e-mail as spam (graymail). A gray mail is not a spam because the sender provides information in the mail.

If a number of subscribers do not open your mail and you keep on sending more e-mails to them, well, our open rates drops sharply. To avoid the graymail situation, you can begin to suppress the lot that does not open your e-mails and hence the open rates will rise.

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Marta Gomez

Marta is a Spanish girl, from Toledo. She works at Delnext since 2015 as Product Marketing. She writes about Delnext news, living abroad, logistics and e-commerce. She has a Master in Marketing but also loves sports when she got free time.