Businesses have been making use of AI over the past few years in order to enhance sales through personalization. AI offers businesses the opportunity to funnel the data they collect on customers to send offers and promotions that are both… Continue Reading →

If a business has the ability to drive sales to a third party within the available social media experience, then you are on to social commerce. Basically, social commerce is facilitated by the numerous social media platforms such as Facebook… Continue Reading →

Data Anyone who’s ever bought anything online has participated in e-commerce – commercial transactions via the internet. E-commerce has gained ground against brick and mortar stores for the last decade with mega-giants like Amazon, Ebay and AliBaba driving e-commerce revenues…. Continue Reading →

LinkedIn is a social media platform that primarily focusses on the social networking in the business community. Having a LinkedIn account means that you upload all your accomplishments, qualifications, achievements and employment history, like resume and CV and by this,… Continue Reading →

Which Social Media Platforms are Right for Your Business? Venturing into a business means knowing how and when to reach your customers. Knowing where to find them and push sales of your products or services. Social media platforms eliminate any… Continue Reading →

E-mail marketing is an easy and effective way to get in touch with your customers with minimal money spending. It is a great solution for many businesses, however, it requires commitment and a big responsibility. Getting people to hand you… Continue Reading →